Pestle Analysis Of BMW Marketing Essay

Pestle Analysis Of BMW Marketing Essay The company Bayerische Motoren Werke AG was established on 6th March 1916 in Munich, Bavaria, Germany and has been publicly traded since 1969. The English name of this brand is Bavarian Motor Works. Each of the companys products proudly displays the BMW emblem from 1917 and it represents the state colors of Bavaria. The company produces and markets cars and motorcycles and with BMW, the MINI marque, and is the parent company of Rolls- Royce Motor Cars. The group employed over 100 ,000 employees and have marketing subsidiaries present in 17 countries all over the world. Source? According to the official website of BMW Group the total revenue for 2011 is à ¢Ã¢â‚¬Å¡Ã‚ ¬68.821 billion, and Net Profit for 2011 is à ¢Ã¢â‚¬Å¡Ã‚ ¬ 4,907 million. PESTLE Analysis. To help make decisions and to help for future events, corporations and organizations need to understand the wider meso economic and macro economic environments in which they operate. According to Gerry Johnson, Kevan Scholes and Richard Whittington (2005, p.65 68) the PESTLE Analysis categories environmental influences into six main types: political, economic, social, technological, legal and environmental. The same authors go on to understanding how PESTLE factors might affect on and drive change in general is only simple a starting point. Managers need to understand the key drivers of change and also the differential effect of these external influences and drivers on particular industries, markets and individual organizations. Ginter and Duncan (1990) states that macro environmental analysis involves: Scanning macro environments for warning signs and possible environmental changes that will affect the business; Forecasting future directions of environmental changes; Monitoring environments for specific trends and patterns; Assessing current and future trends in terms of the effects such chages would have on the organization. Political Factors The political factor has a vast influence on BMW and the spending power of consumers and other businesses. The worldwide production network of the BMW Group is the backbone for growth in the global market. According to the official website of the company thanks to the close cooperation between all of the plants, manufacturing takes place quickly and flexibly. Also the BMW Group has 17 production forces in six countries as China, Austria, UK, South Africa, etc. According to David Campbell, George Stonehouse and Bill Houston (1999, p. 108) the goverments have direct control or influence over: Economy policy Most of the cases the governments set policy over the levels of taxation and expenditure in the country. Regulation and legislation this cover laws which have influence on the employment, consumer protection, contract and trading, tax, health and safety at work, monopolies and mergers, etc. The political factors the European Union laws with the carbon emissions, produced by cars, have meant that BMW has had to recheck their cars and engines in order to adhere to European Union laws. Because of this BMW invested in greener technologies as well as providing new technological advances and this has increased BMWs manufacturing costs. In order to promote their greener image BMW company have manufactured the first passenger car running on hydrogen ready for common use. This new greener image is being increased by new technology that is called Efficient Dynamics and is being promoted in UK with integrated campaign that stands behind the words Less emissions and more driving pleasure. UK announced that heavy polluting cars would be taxed at a new higher rate at road tax  £210 a year. Government international policy when government intervention influences exchange rates, international trade, etc. Economic Factors. Like the political factors also play significant role in the business environment and development. According to The General Environment ( p. 90 ) the state of the economy at present and in the future can affect the fortunes an strategy of the firm. In June of 2012 BMW was listed as the à ¢Ã¢â‚¬Å¾- 1 most reputable company in the world by www.Forbes.com. One of the best indicators of how valuable a brand is a global annual BrandZ Top 100 survey, conducted by the world market research firm Millward Brown. The value of an automotive brand depends on many factors. According to www.economy.bg BMW Group returns to the top of this years ranking after last that the company was overtaken by Toyota. According to the results of BMWs value increased by 10 % over the past 12 months and an amount of 24, 62 billion dollars, while Toyota fell with 21, 78 billion dollars or this means 10 %. Troubled globalization of the supply of Japanese cars because of the floods and the nuclear accidents in Japan Fokushima and floods in Thailand has caused researchers attributed this change in percentages in the chart. According to www.economy.bg China has the largest market for automobiles in the world and this is due to benefiting luxury brands like Audi, BMW and Mercedes, an increasing demand of Chinese market. 1 . BMW 24 , 62 billion dollars 2 . Toyota 21 , 78 billion dollars 3 . Mercedes 16 , 11 billion dollars 4 . Honda 12 , 65 billion dollars 5 . Nissan 9 , 85 billion dollars 6 . Volkswagen 8 , 52 billion dollars 7 . Ford 7 , 03 billion dollars 8 . Audi 4 , 70 billion dollars 9 . Hyundai 3 , 60 billion dollars 10 . Lexus 3 , 39 billion dollars The table shows Top 10 of the largest car brands in the world for 2012 according to their value. Important environmental factor which has had an influence is the economic climate in which it operates the financial crisis. The economic crisis that has occurred in the last years has effect on consumer purchase behaviour and also consumer ability to gain credit because of the credit crunch. In 2007 BMW lost à ¢Ã¢â‚¬Å¡Ã‚ ¬ 517 million due to currency fluctuations and increasing raw material prices, this is another factor regarding the economic climate because the dollar has fallen against the Euro. The governments have imposed new road tax and they are dependent on a car emissions. The oil prices have reached 150 dollars a barrel and this is another contributing factor that has affected BMWs sales. The raw materials due to increasing transport cost, went up in price, which increased BMWs own costs and in that way affected profits. On the other hand this made the price for diesel and petrol rise that increased the cost of transportation for road users. Consumers are looking for more fuel efficient vehicles in order to offset the rise in fuel prices and the higher road tax and that has an effect on the larger vehicles. Social Factors. According to David Campbell, George Stonehouse and Bill Houston (1999, p. 104) every single cultures of each business operates countries can be of particular importance for the socio cultural future of the company or the organization. According to them there are specific cultural differences between all countries. That culture of a given country consists of the values, attitudes and beliefs of its people which will affect the way that they act and behave. Culture its able to affect on consumers tastes and preferences, able to work, attitudes to work and also education and training, attitudes to ethics, attitudes to credit, to the social role of a business in society and etc. For the last years BMW Group specialized into many different markets and countries meaning that they are dealing with different cultures, values, expectations and incomes. In order to be successful in all markets this means that the winning formula in one country is not necessarily work in another and so this sh ould be taken into account. Community relations: Each location of the company in each country is selected and chosen carefully. The company of BMW takes into account the location by its own unique society. The location corresponds to the citizen social level, also to their political and cultural awareness and economic situation. The main goal of the neighborhood activities is it to responsibly integrate the BMW Group into the local level and to achieve mutual rapport and unity. In this context the company is participating in different social institutions through donations, including money and providing free resources. Furthermore, the company protects projects that are implemented in separate communities with social and educational institutions. Also provide a financial support for events like street parades and donating functions. Education and Intercultural Understanding : The BMW Group doing really well and has a chance to develop and support important skills for the outside of the company. The success of the company is it mainly because of the skills and knowledge of its employees. The companies support its expressed in providing access to technical and scientific knowledge and this initiative has for goal also to promote socio cultural skills for work in team and international understanding. The BMW company also focused on projects that teach the younger people topics as mobility and new technologies ,because in nowadays its not a secret that the technology is too developed and hide a really good opportunities for better communication, and understanding between different cultures and countries. Culture: With over 100 events worldwide BMW Group socio cultural commitment it is an essential part of corporate communications from 40 years. Unlimited freedom of creativity is from real importance, this is also as crucial for the art area because its innovation in the business enterprise. BMW Group places the big focus of its cultural commitment on modern and contemporary art. Technological and Environmental factors: According to David Campbell, George Stonehouse, Bill Houston (1999 p. 105 ) analysis of the technological environment involves developing an understanding of the effects of changes in technology on all areas of a business and its activities including production processes, products and services, information and communications, transport and distribution, society, politics and economies. New technology provides to better quality and functionality for the customers and this change affect the products available to consumers and businesses. According to John L. Thompson (1992) the Environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance. With major climate changing occurring due to global warming and with greater environmental awareness this external factor is becoming a significant issue for companies to consider. The growing desire to protect the environment has an impact on many industries such as travel and transportation industries ( for example the success of hybrid cars ). In nowadays technology has been a key selling point for car manufacturers and not only, because customers feel the need for safer, more entertaining and cheaper vehicles. BMW Group has had to invest in qualified technologies in order to maintain their competitive advantage in such a fast changing industry like this. The last technological advances of BMW Group they showcased by Formula 1 car, which has the very newest technology concerning engines, safety and performance skills. The BMW Groups long term energy strategy its innovations for improved fuel economy. ( official website of BMW Group ) In the period from 1995 to the end of 2008 the BMW was able to reduce CO2 emissions of their vehicles sold in Europe with almost 27 %. The future technological achievements of BMW include: Brake energy regeneration Auto Start Stop function and gear shift indicator Fuel economy through ancillary component management BMWs hybrid models: the BMW Active Hybrid X6 and the BMW Active hybrid 7. Demand controlled cold air intake. New wind tunnel technology for innovative aerodynamics. Hydrogen 7 first series developed hydrogen vehicle with a hydrogen combustion engine Emission free driving fun the MINI E. Legal Factors There are few reasons that are very important for legal force in business environment. There are many reasons for companies produce law quality products: lying with the price and not actual advertising, trying to take attention and dont interest of customer satisfaction, interest only in making profit. BMW Group is interested to protect the customers and the society at all of unfair advertising and business behavior and activities. Also the company it has a big role in wealth activities, helping to not so developed countries to cover with wealth problems and try to develop their knowledge. The Group operates in countries where the HIV/Aids pandemic represents a serious threat for the society and the local population, and therefore also for the members of the employees of the company. The BMW Group s most comprehensive public commitment to fighting HIV/Aids is being applied in South Africa, where in some areas 20 % or more of the people population is infected with HIV.

Betraying Trust or Providing Good Care? Essay

As healthcare professionals, we must know that if confidentiality is breached, patients may be reluctant to disclose full information to any healthcare professional or even avoid seeking care. (Nathanson, 2000) â€Å"The deontological theory states that people should adhere to their obligations and duties when analyzing an ethical dilemma. (Rainbow, 2002) Therefore, a person who follows the deontology theory will produce very consistent decisions since they will be based on their set duties. Following the deontology theory, as healthcare providers, it is our obligation and duty to respect our patients enough to respect their right to confidentiality. Breaches of confidentiality breaks that level of trust and respect that healthcare professionals work so hard to gain, that after that is broken, and it’s extremely difficulty to rebuild that trust and respect. It is true that there are times as healthcare professionals that we are obligated by law to break confidentiality. In the story of the ER episode, Carol Hathaway has an obligation to notify the public health department of this situation, this is to protect the health of the community. (Nathanson, 2000) There are several consequences in the activities that these teen girls are participating in. If they continue to participate in these â€Å"sex parties† they put everyone involved at risk for HVP, cancer, and ultimately death if left untreated. If it is made aware to the school that these â€Å"sex parties† are happening, schools, healthcare professionals, and parents can get involved with educating these teens about these consequences. As stated in the article written by Nathanson, it does not have to be told where this information came from, and Carol could have been calling as a concerned citizen and doesn’t have to divulge her information as a health care provider. This is a great example of using the six step Uustal model. When applying this model in this situation, start with step 1: Identify the problem and gather all relevant information. In this ER episode two 14 year old girls are present, but they reveal to Carol about â€Å"sex parties† with multiple partners, which could involve several teenagers. Step 2: identify the type of ethical problems. As stated in step one it is extremely concerning to Carol that there are multiple partners and Carol has an emotional dilemma that there may be many other teens affected by some sort of sexually transmitted disease, whether it be the human papillomavirus or something else, all of the teens involved should be tested and treated. Step 3: use ethics theories or approaches to analyze the problem. As stated above, Carol may be guided by the deontology theory which states that people (such as nurses) should adhere to their obligations and duties when analyzing an ethical dilemma. Rainbow, 2002) Not only is it her duty to treat Andrea, but it is also her duty to ensure safety to the other teens that are possibly involved. Step 4 states explore the practical alternatives. Carol has made the decision on what she believes is the best thing to do for the group of teens. Carol must do this wisely though as to not break her confidentiality agreement to her patient. As stated above, when Carol dec ides to call the school, she should not reveal her identity or where she got the information from. She should call as a concerned citizen that has obtained this information and stated that maybe some education to these teens is necessary. Step 5 is to complete the action. Carol knows what she believes is right, now she must follow through and make the phone call. If Carol fails to act, these â€Å"sex parties† could continue to happen and there could be more and more serious cases of STD’s come into the ER, or worse, a teenager could never get checked until they have full-blown cancer and it could be too late to save them. Step 6 is to evaluate the process and outcome. Carol must now evaluate the situation and her actions and how they may directly affect her patient, Andrea. This is important in the way that she could negatively affect the nurse-patient relationship, depending on what decision she makes and how it is approached. (Purtilo, 2011) Carol could have presented the situation to the ethics committee. The ethics committee could have given insight to what the best thing to do in this situation was and what the best outcome would be. The ethics committee could have informed her that notifying the school would be breaking the patients’ rights, because they are not required to know. They could help Carol with understanding what would be the best way to approach the situation and how they could help Andrea be the one to tell her parents and go from there. This is a very difficult situation for a nurse to be in. She has many responsibilities and obligations and finding the right way to deal with the situation may be a challenge, but as a nurse she knows that she has to do what is best for everyone involved. Sometimes getting through to the patient is extremely difficult, but knowing the right

New Step by Step Roadmap for Human Relations Essay Topics

New Step by Step Roadmap for Human Relations Essay Topics Human Relations Essay Topics Options C. for most people is a challenging matter to do. B. a sort of negative self-talk. Generally, becoming a superb listener is difficult for the majority of us because A. not-listening is a habit the majority of us develop during childhood. Learn why Christmas trees became a sign of winter holidays. Folks that have a smoking authority figure in their lives (for example, a parent) are a lot more likely to begin smoking later in life. Cheap may sometimes prove to be costly. Goal setting is likewise an essential part of a prosperous plan to create changes. The ordering process on the website is so straightforward you will discover that it's familiar and simple to use from the very first moment. It might be said this stage developed modern day HR strategy. Thus you are able to evaluate the caliber of their works and know what things to anticipate. 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Foreign Investment in Indonesia and India Free Essay Example, 750 words

ï » ¿Foreign Direct Investment in India and Indonesia India and Indonesia have had a remarkable growth rate within a period of two years. For India, this saw a reduction in the number of unemployed people hence making a great step on the eradication of poverty. This was a great achievement but it also marked an increase in the rates of environmental degradation and scarcity of natural resources; typically, with the India’s vast economy and multiple dissimilarities in the society, most investors concluded to becoming from both poverty and success. On the other hand, Indonesia’s success also had its defects but the main concerns were the high rates of poverty, limited foreign investment and unemployment; actually, the growth only lasted for a while until the economy was either constant or marginally depreciating. All the same, this attracted attention of Global bond investors willing to evaluate and venture in either or both of countries’ economies (a favor that the both need); however, currently, most of the investo rs refrain from doing any investments with Indonesia and opt for India due to its constant growth. We will write a custom essay sample on Foreign Investment in Indonesia and India or any topic specifically for you Only $17.96 $11.86/pageorder now Discussion of Course Concepts There are different perspectives of foreign direct investment across different countries around the world, depending on how much they contribute to the international economy and the various markets. India and Indonesia have developed over the years, generally Asia as a whole, but since challenges began affecting their economy, countries in other parts of the globe are keen on the investments they make. Currently, almost everyone is opting for India, not Indonesia, which is understandable, especially if the argument bases on dissimilarities in the distribution of production influences and their comparative values. It is a competition between India and Indonesia since both of their markets are in critical situations, following the possible downfall of Asia’s economy, the main reason why parties are still questioning the idea of vetting for India. Evidently, both countries are developed, but today, there are minor differences between Modi and Widodo in terms foreign direct investment inflows and outflows. One thing is for sure, they are not constant. In fact, the only difference is that India’s bonds went up by 0.6%, on the other hand, Indonesia’s bonds might not have went up by the nation’s economy developed, even more than most people expected. However, different countries have dissimilar perception on matters and there is no positive way to justify why most of the investors are focusing on India; typically, India has its economic blemishes. Relative to the global strategy, there have been advancements in both the direction of investments and the entry modes today; resultantly, there is the possibility of any country entering the global market. This is the reason why bond investors are focusing on India. Unfortunately, China’s current situation is critical with a probable collapse of its economy and as for Brazil, it is just constant; notably, this are among the good number of economies that global investors are always aiming for. According to statistics, India’s current pace will see its economy’s growth rate increasing because unlike Indonesia, it has marginal control of the problems that were pulling the country down during the hard times i. e. poverty, unemployment. In fact, the only major problem is the environmental degradation, a contributor to its next major problem; the scarcity of resources. However, the global investors are not sure on whether to take on the task because Narendra can incr ease the figures any time soon; obviously, he has made some of the great achievements and it would be no wonder if new policies on production and marketing surfaced the economy disappointing anyone who has India as their core target. The global investors are sure that the president is set to make reforms, the worry is how and whom they will affect. Nonetheless, it is an assurance that India’s bonds ought to add value especially with the country’s stock markets setting the bar high and breaking records. Decisively, it is clear that the investors do not expect a sharp uptick in Indonesian growth anytime soon, because the continued shortage of ventures is a core reason Indonesia remains to execute below its latent GDP rate of between six and seven percent. In fact, according to most analysts the numbers displayed by Indonesia do not express what the country’s economy can achieve if they play their cards right. Generally, India has the forefront with the investors and the analysis makes it clear that the only time global investors would consider Indonesia’s offer is when they make a move to cut subsidies.